DairyAssure pouch and tub beside an ice cream cone on a marble counter

Taste Joy.

Lactase in a pocket-sized stick. Take it with your first sip or bite of dairy and enjoy every scoop, slice, and sip comfortably.

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DairyAssure tub, pouch and ice cream cone
Single Ingredient Flavorless No Preservatives Fast Acting Grab & Go Packaged in the USA
“I’ve been able to eat many of my favorite foods again.” Nick B
“The packaging is so easy and convenient. It has been a game changer for my girl.” Erika L
“So much easier to digest my yogurt.” Natalie F
“I loved that the sticks are travel friendly and easy to open. I love that it is preservative free!” Aaron

Life's Best Moments Happen Around Dairy.

But for millions of Americans, those moments come with anxiety about what happens next.

30-50M

Americans affected by lactose sensitivity

68%

have skipped meals they wanted to enjoy

79%

say current solutions are too inconvenient

Sources: NIH, consumer survey data

da-home-intro-matcha.webp

Lactase, Simplified. Just One Ingredient.

Pure lactase enzyme powder that works with your food, not before it. Sprinkle it on pizza, ice cream, coffee, cheese. Flavorless. You'll just notice that dinner went a lot better than usual.

EXPERIENCE

"Finally, a matcha latte that doesn't ruin my afternoon."

Sarah K

RELIEF

"The peace of mind alone is worth it."

Mike R

Single Ingredient Flavorless Portable Stick Packs Zero Fillers
TRY DAIRYASSURE →

How It Works

Three steps. Zero effort.

1

Sprinkle ✨

Tear open a stick pack. Add to any dairy food or drink.

2

Eat 🍕

Eat your meal as you normally would. No waiting required.

3

Enjoy 🥳

That's it. The meal you actually wanted, the way you actually wanted it.

Real people. Real dairy.

Real People, Back to Enjoying Dairy

What people are saying after making DairyAssure part of the routine.

"Life changing."

"I've been able to eat many of my favorite foods again, including pasta dishes with creamy sauces and, best of all, ice cream."

Nick B
"Changes my daughter's life."

"The packaging is so easy and convenient. It has been a game changer for my girl."

Erika L
"So much easier to digest my yogurt."

"I am sensitive to dairy- so next I am going to try with ice cream. So much easier to digest my yogurt."

Natalie F
  • In the Kitchen
  • First Sip
  • Dessert Again
  • How It Works
  • Grab and Go

Testimonials featured in videos or other promotional materials may include individuals who have received compensation, free product, or other incentives.

One Ingredient. Zero Compromise.

See how DairyAssure stacks up against the alternatives.

Feature DairyAssure Lactase Pills Dairy Alternatives
Single ingredient ✓ ✗ ✗
Works with real dairy ✓ ✓ ✗
Flavorless ✓ ✓ ✗
Convenient ✓ ✗ ✗
Zero fillers ✓ ✗ ✓

Ready to enjoy dairy again?

TRY DAIRYASSURE

Stop Paying the Dairy Tax.

Cafes charge up to a dollar extra to swap real milk out. DairyAssure costs less per stick and you keep the real thing. Do the math on your own routine.

Yearly dairy tax at the cafe $234 at ~$0.90 per non-dairy swap
You keep with DairyAssure $59 spending $175/yr at about $0.67 per stick on recurring subscription orders, real milk included

Every latte stays real milk. The savings stay with you.

The moments we get back.

Real words from DairyAssure buyers.

I’ve been able to eat many of my favorite foods again, including pasta dishes with creamy sauces and, best of all, ice cream.

I’ve been able to eat many of my favorite foods again, including pasta dishes with creamy sauces and, best of all, ice cream.

Nick B

I always had a difficult time eating foods containing dairy and drinking coffee and milk.

I always had a difficult time eating foods containing dairy and drinking coffee and milk.

Ray C

I loved that the sticks are travel friendly and easy to open.

I loved that the sticks are travel friendly and easy to open.

Aaron

My teenage daughter has tried everything out there... It has been a game changer for my girl.

My teenage daughter has tried everything out there... It has been a game changer for my girl.

Erika L

A couple enjoying dessert at a cafe with DairyAssure sticks
A multi-generational family enjoying a cheesy meal together

OUR STORY

Welcome Back to Dairy.

Food is how people connect. It's how friends celebrate every win. It's how families come together for the holidays. It's how we share our time with each other everyday.

Food is the foundation of life, love, and happy moments. At the center of every celebration, dairy is the silent hero: ice cream, cake, pizza, pasta, cheeseburgers. Grandma's famous Mac and cheese; uncle's savory creamy green bean casserole; sister's homemade confetti cake; mom's twice baked cheesy pasta. These are the moments we wanted to give back - moments of shared joy with friends, families, colleagues.

Dairy has been an essential source of Vitamin D and calcium, and lactase is an essential enzyme required to breakdown it down for your body. This has been known for decades. It works. What didn't make sense was why every product on the shelf was burying it under fillers and preservatives that have nothing to do with digestion. So we took them all out.

Pure lactase powder - one ingredient. The label is simple on purpose.

Keep it in your bag for the french toast at brunch, the cheese board and cake at the wedding, the gelato with friends, or the late night pizza with a movie.

Making all of those happy memories is now back on the table.

Adrienne Nussbaum, Founder of DairyAssure

Questions? We've Got Answers.

How do I use it?

Tear open a stick pack and sprinkle it onto your first bite or sip of dairy. No waiting, no planning ahead. One stick handles a standard serving like a latte, a slice of pizza, or a bowl of ice cream. For large servings, like a 20 oz latte, a milkshake, or a latte plus dessert, use a second stick.

What's inside?

One ingredient: pure lactase enzyme (9,000 FCC per serving). No fillers, no preservatives, no added sugar. Flavorless and grit-free.

What about shipping and returns?

Your first order ships free, at any order size, on both one-time and subscription purchases. After that, shipping is free on orders over $50. Subscriptions can be skipped or cancelled anytime. Your first order is covered by our 30-day money-back guarantee.

What is DairyAssure?

DairyAssure is pure lactase enzyme in powder form, designed for those who love dairy but struggle to digest it. Unlike tablets or chewables, it’s a single-ingredient powder you sprinkle directly onto your first bite or sip.

Why do some people feel uncomfortable after taking other lactase products?

DairyAssure is 100% pure lactase with zero fillers, so you get exactly what your body needs and nothing more.

Do I have to wait before I start eating?

No. Take it with your first bite or sip, and it starts working as soon as it meets your food. Don't take it ahead of time.

Does it change the taste of my food or drink?

Not at all. We selected our lactase to be completely neutral and grit-free. Whether it’s a boba, a latte, or a piece of pizza, you’ll only taste the real deal. No cardboard aftertaste here.

Can I really use this with my morning boba or latte?

Yes! That’s exactly what it’s for. One stick pack is measured to handle the lactose in a standard latte or boba. For iced drinks, stir it right in. For hot drinks, take it with your first sip, or stir it in once the drink is warm, not hot.

How is this different from the pills I find at the pharmacy?

DairyAssure is one ingredient: lactase. No caplet, nothing to swallow. We use a comparable FCC count to pharmacy options.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Is it cheaper than paying for oat milk alternatives?

Usually, yes. Most cafes charge $0.80 to $1.00 for non-dairy milk. A stick of DairyAssure works out to significantly less, giving you back the freedom to order real milk and the money you used to spend on the "dairy tax."

Can I use it in hot drinks?

Yes. Take it with your first sip, or stir it in once the drink is warm, not hot. Very hot drinks can break down the enzyme.

Can I bake or cook with it?

No. Heat breaks down the enzyme. Add it to your food after cooking, once it's cool enough to eat.

How much does one stick cover?

One stick covers a standard serving, like a 12–16 oz latte or a bowl of ice cream. For larger servings, like a 20 oz latte, a milkshake, or a latte plus dessert, use a second stick.

What if my meal runs long?

Take another stick partway through.

When should I take it?

With your first bite or sip. Not before. Taking it too early means stomach acid can break it down before your food arrives.

The DairyAssurance

Try DairyAssure with your next meal. If you don't feel the difference within 30 days, we'll refund your first order.

That's how confident we are in what one ingredient can do.

Ready to Enjoy Dairy Again?

Pick your supply. Sprinkle, eat, enjoy.

4+You pick 4 pouches

Free shipping on your first order + all future orders $50+.

30-day money-back guarantee on your first order. Skip or cancel subscriptions anytime.

Life changing. I've been able to eat many of my favorite foods again.
Nick B
The packaging is so easy and convenient.
Erika L
I loved that the sticks are travel friendly and easy to open.
Aaron